Launched in 2021, Spotify Greenroom was created to let fans and creators have a better connection. All the changes brought to the platform indicate a more serious shift towards bringing live-audio creators to the forefront.
What’s Happening With Spotify Greenroom?
According to Spotify’s announcement, Greenroom is now called Spotify Live, which feels like a better-suited name given the content pushed through the app.
Greenroom was built upon Locker Room, a tool from Betty Labs, one of the software developers Spotify acquired in 2021. Even though the app belongs to Spotify, it didn’t reach the same level of fame as the main platform the company is known for.
A report published by Bloomberg in March 2022 indicated that Spotify was seeking to rebrand Greenroom since the app was struggling to find users. Hopefully, the rebranding will bring in more people curious to find out what the service is about as they discover more content. The Spotify brand name should be enough to make people interested in giving it a go.
What Else Is Changing With Spotify Live?
According to Spotify’s press release, one of the biggest things we will see now is content from Spotify Live available on the regular Spotify app.
If you want to listen to a live program on Spotify, you can do so via the creator’s podcast or artist page. However, joining the chat or participating in any other way to the live session will require switching to Spotify Live instead.
The new Spotify Live content can be found in a special section on Spotify dubbed What’s Live Today. The section features all the upcoming live streams, and you’ll need to click on the desired creator’s name to show their page and access their stream.
Only selected original programming will be featured in the Spotify app. Independent creators can still go live, but they’ll do so via the Spotify Live app instead.
Live Content Landing on Spotify
As mentioned, Spotify will only highlight the top audio creators in the Spotify app. The programming landing on the service seems interesting, with shows like Call Her Daddy by Alex Cooper, the Paradise Again album release party for the Swedish House Mafia, King of the Court with Hasan Minhaj, Off the Record with DJ Akademiks, or Tana’s Toxic Tips with Tana Mongeau.
Likewise, Spotify Live will continue to feature the best of Greenroom, including Taylor Talk with Ellie Schnitt, Internet People Live with Zack Fox, or The Ringer NBA Show. Hopefully, with these changes, the Now Playing bar will stop disappearing for users, as it has been doing for some time now.
Spotify Ventures Outside of Music
In recent years, we’ve seen Spotify venture beyond music. Aside from its efforts to make the live audio app Spotify Live (formerly Greenroom) bloom, the company has also invested quite a bit in podcasts.
The platform seems to be obsessed with podcasts, as it is one of the main income sources. With each podcast full of ads, revenue goes up each time someone listens to one. Plus, with big names like Michelle Obama creating podcasts for Spotify, lots of people are bound to get curious and end up on the service. From the podcast, they may go and listen to some music and maybe even subscribe to the platform.
At the time of this writing, Spotify dominates a quarter of the US podcast market, making it easy to understand why it is investing so much in new content, especially as the potential revenue is around $500 million.
Spotify Boosts Live
Spotify’s rebranding of Greenroom is yet another effort to bring users closer to creators. Spotify Live will likely boost the app’s userbase, especially as more content is also coming to the platform.
While Spotify Live sees users connect to live creators, the regular Spotify app also has a way to bring users closer to their friends and favorite music by blending their playlists.
