So here are the possibilities. (1) “Hell” is just the latest in a long line of retro novelty songs - the “Tiptoe Through the Tulips” of 1997. (2) It taps into millennial dread-the “Sing, You Sinners” of 1997. (3) It’s a fun, campy put-on–the"YMCA" of 1997. (4) It shows kids are outgrowing rock and roll-the “Love Me Tender” of 1997. (5) Half a million or so people still respond to fresh-sounding music obviously made for the love of it. Our best guess? Some cute dodge like “all of the above”? Nope. We choose No. 5. Maybe just for the hell of it.